Zion Williamson’s first signature Jordan Brand shoe has been unveiled and the Zion 1 is sure to be one of the best-selling shoes in short order.
One of the first iconic moments involving Zion Williamson was when he was a freshman at Duke and his shoe literally exploded underneath his power in a game against North Carolina. Now, his next revolutionary moment as a budding NBA superstar involves the introduction of his first signature shoe.
Introducing the Zion 1 from the Jordan Brand that will soon be available nationwide. In a video released by the Jumpman Twitter account and also stars Williamson’s younger brother, Noah, you can get your first look at the black and white shoe that is designed in a way that it features a ‘z’ along the shoe itself.
Introducing Zion Williamson’s first Jordan Brand signature shoe
To be, Zion.
— Jordan (@Jumpman23) April 20, 2021
The Zion 1 will come in four colorways you can see below. There is the Gen Zion, the ZNA which is a dazzling array of color splashes and the Noah which is dedicated to Zion’s younger brother and co-star in the video and Marion, which is a tribute to Zion’s South Carolina hometown.
— Jarrel (@_JarrelHarris) April 20, 2021
For a more detailed and introspective look at the Zion 1, you can check out the unveiling by Bleacher Report’s Taylor Rooks, which you can watch below.
Zion signed with Jordan Brand in one of his first endorsement deals after leaving Duke. The endorsement deal pays him $75 million over seven years, according to Forbes.
The Pelicans sophomore sensation is averaging 25.5 points, 6.9 rebounds and 3.2 assists per game.