The superstars joined many celebrities to attend a digital screening of Gucci Aria.
The project is part of Gucci creative director Alessandro Michele’s vision of a “hacking lab” to experiment with “incursions and contaminations.”
Alessandro Michele “hacked” Balenciaga creative director Demna Gvasalia and borrowing from some of his Balenciaga designs for the Aria collection.
Attendees included music superstars Phoebe Bridgers, Anderson .Paak, St. Vincent, Mark Ronson, Celeste, Arlo Parks and Florence Welch, as well as Sienna Miller The Hate U Give‘s Amandla Stenberg, The Walking Dead star Steven Yuen, Slave Play playwright Jeremy O. Harris and Station Eleven‘s Nabhaan Rizwan.
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“Gucci becomes for me a hacking lab, made of incursions and metamorphoses. An alchemical factory of contaminations where everything connects to anything. A place where thefts and explosive reactions happen: a permanent generator of sparkles and unpredictable desires,” Alessandro says of the presentation.
“On this occasion, then, I want to honour my filial affection betraying the legacy that was handed down to me. Because the promise of a never-ending birth is only renewed through an evolving capacity. Crossing this threshold, I have plundered the nonconformist rigour of Demna Gvasalia and the sexual tension of Tom Ford; I have lingered over the anthropological implications of what shines, working on the brightness of fabrics; I have celebrated the equestrian world of Gucci transfiguring it into a fetish cosmogony; I have sublimated Marilyn Monroe’s silhouette and old Hollywood’s glamour; I sabotaged the discreet charm of the bourgeoisie and the codes of men’s tailoring.”
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