TikTok is proving to be one of the most popular social media platforms today, and as a result, the biggest stars are pulling in some big endorsement deals, as well as releasing special merchandise and collaborations with brands.
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As of 2020, Charli – who posted on TikTok for the first time in 2019 before going viral with her dance moves – is already worth an estimated $4 million. That includes sponsorship deals with companies like EOS, as well as creating merchandise and even appearing in Super Bowl commercial.
Dixie, Charli‘s older sister, is doing well making a name for herself in her own right as well. She’s also got brand deals, including one with Hollister and Morphe, and making music moves too, including her viral hit “Be Happy.” Her n net worth is at an approximate $2.9 million.